How many of you out there have heard of ‘Goldilocks pricing strategies’? It’s where you do the whole bronze silver and gold thing in an attempt to at drive people to the silver option (it’s not too hot and not too cold, geddit). It’s a system that works well but personally I find the whole bronze-gold terminology a bit lame. It’s also really, really hard to come up with alternatives (I was playing around with something to do with playing your IDC on a legendary setting but then realised that was lame too). The other issue is that there are so many ways of putting together an IDC that having three options doesn’t really do it justice.
So instead I want you to think about your IDC like a delicious subway sandwich (OK, I know it’s mainly processed facemeat on cheap bread but bear with me here):
What I want you to do is look at the basic IDC of AI, OWSI and EFRI as the standard sub: Bread and some fillings. If it’s a good IDC it will have some cheese too. My IDCs always come with cheese, in more ways than one.
The trouble is, that basic sandwich is only going to be so fulfilling depending on whether it’s a light lunch or a life sustaining source of fuel for a big night out. If that’s the case you’re going to want to add some delicious toppings, a tasty sauce, maybe get it toasted and if you’re really hungry you’re going to need it a footlong too.
Your IDC is kind of similar too, if you’re wanting to become a great instructor who’s good in the water and super employable, you’re going to need to add some stuff to the basic setup. For example, if you want to teach in the UK you really do kind of need your drysuit spec. And you’re going to need that straight away and you’re going to want to do it with me because I am going to really show you the tips and tricks for not only effectively diving a drysuit but how you pass those tips onto your students too. Then you can go forth and create your own legion of super slick drysuit divers, not a hoard of over-weighted Michelin men riding invisible underwater unicycles.
When you book your IDC with the London IDC we want to know what your plans as an instructor are, that way we can tailor make the IDC to suit your needs. Are you going to be working in the UK or abroad? Are you going to be part-time or full time, what are your personal diving interests. All of this can help us put the right package together for you.
So here are a series of tasty treats that you can choose to add to your IDC when booking it. You can have some, none or all of them which will get you a special overall price for doing that too. The idea is you can build the IDC that suits your needs (hopefully any eagle eyed instructors will also have spotted the contact, value and application to the current level of training in those opening paragraphs too. BOOOOOOOOOMMMM):
- BASIC IDC (including AI, OWSI and EFRI): £1095
- Speciality Ratings: £100 each
- MSDT Package of 5 specs: £500 (including Drysuit, Wreck, Deep, Nitrox and S&R). Wreck and Deep can be run at the UK coast giving you hands on experience of teaching techniques at sea and from boats as well as introducing you to Chris Webb and the team at Mutiny Divers who can help you facilitate your own teaching weekends at the coast. As an added bonus for signing up for the 5 specs you’ll also be to do the following 3 specs free of charge: SMB, Nav and Equipment and in addition you’ll be able to get 5 speciality applications to PADI for the price of 4.
- Self reliant student/instructor level: £300 This course goes into a great level of detail regarding gas management, carrying redundant gas, dive planning and self rescue which are all extremely important for a working instructor. I cannot recommend this course highly enough to new instructors. It will help you teach other courses like the dive planning segments of Open Water and the ‘Thinking like a diver’ sections of the Advanced. It also helps you meet the requirements for carrying redundant gas when diving in cold and/or deep water.
- O2 Provider: £75. This speciality is incorporated in the EFR Instructor course and subsequently you will be able to add this into your rescue programs, which adds value and extra certifications for you.
- Night Diver: £100. This can be run either at Wraysbury or at the UK coast during the summer and is a fun added bolt on.
- PADI Digital Products Suite: Get 5 new touch products from PADI when you sign up to an IDC with me for only £90, a massive saving of £137. Digital products are definitely the future of the industry so having and understanding how they work is crucial for a diving instructor
- PADI Business of Diving Course: £150. An essential extra days worth of training invaluable to any UK based instructor and also in particular very useful for anyone looking to develop a scuba diving business whether part-time or full time. The course covers all the HSE requirements of UK dive training as well as covering many basic business principles.
- IDC/IE Prep: £150. An extra day either before or after the IDC where you’ll be able to practice any areas that you feel you would like to work on. These can be done in the classroom, open or confined water and can cover any areas that you would like from dive theory and knowledge presentations to confined water skills or open water teaching.
The total value of all these courses (excluding the PADI digital products which is a payment made directly to PADI and also the night diver which is offered on a seasonal basis) comes to £2,270. If you sign up to the whole thing (as in get your sandwich ‘with the lot’) the discounted price is £2000. In addition you’ll receive £50 off a Tec course if you would like to start down that road too!
In total you’ll receive over £500 worth of courses and savings by signing up for your IDC ‘with the lot’.
For the latest IDC dates, please look at the calendar or drop us a line directly. Now go enjoy your sandwich, mine’s a subway melt on honey-oat bread with southwest sauce.